DV Aviation

AI & Search Visibility
Project Proposal

A 3-month engagement to improve discoverability across AI search platforms and traditional search engines.

3
Months
48-58
Hours
$4,500
Total Investment
over 3 months
$75
Per Hour
01

How We Measure Success

Third-party tracking tools provide objective, verifiable results.

📊 AI Citation Monitoring

Otterly.ai or Profound.ai

Tracks when and how AI systems (ChatGPT, Claude, Perplexity, Google AI) mention DV Aviation. Provides monthly reports showing citation frequency, positioning, and accuracy.

🔍 Search Performance

Google Search Console

Measures impressions, clicks, and average position for target keywords. Tracks FAQ rich results and image indexing progress.

Monthly Scorecard

AI Citations Tracked monthly
Schema Validation Pass/Fail
FAQ Rich Results # appearing
Image Index Rate % indexed
GEO Score 0-100

You'll receive a report each month with before/after comparisons.

02

Current Website Audit

Analysis of dvaviation.com identified several opportunities for improvement.

Issue Current State Impact Priority
Schema Markup Basic Organization schema only Invisible to local/service searches Critical
Image Alt Text Missing on 50-75 images No Google Image indexing Critical
FAQ Content None present AI assistants skip the site Critical
Content Depth ~1,000 words per service page Low authority signals High
Local SEO Google Business not optimized Missing local map results High
Directory Citations Minimal presence Weak entity authority High
03

GEO Readiness Score

Generative Engine Optimization measures how well AI systems can find and cite your content.

Schema & Structured Data 4/10
FAQ Optimization 2/10
Image SEO 2/10
Content Depth 5/10
Local SEO 5/10
Technical SEO 7/10

Overall Score

55/100

Target after 3 months: 85/100

04
Month 1

Technical Foundation

Make the website machine-readable for search engines and AI systems.

Deliverables

LocalBusiness Schema Identifies DV Aviation as a charter company in Midland, TX
Service Schema (5 pages) Charter, Management, Maintenance, Acquisition, Components
Image Alt Text (75 images) Descriptive text for all site images
Meta Descriptions (13 pages) Optimized titles and descriptions
Technical Fixes Sitemap cleanup, 404 fixes, internal linking
1
$1,500
15-18 hours
05
Month 2

Content Development

Create the FAQ content and comprehensive guides that AI systems cite.

FAQ Content (27 Questions)

Homepage FAQ — 7 questions

Services overview, location, differentiators

Private Charter FAQ — 5 questions

Pricing, booking, airports, amenities

Aircraft Management FAQ — 5 questions

Services included, costs, revenue generation

Maintenance FAQ — 5 questions

AOG service, certifications, scheduling

Acquisition & Sales FAQ — 5 questions

Buying process, valuation, market timing

Long-Form Content

Service Page Expansions

Expand 2 key service pages from ~1,000 words to 2,000+ words with detailed process breakdowns, comparison tables, and case examples.

+2,000 words

Pillar Article #1

"The Complete Guide to Private Aircraft Ownership in Texas" — Comprehensive resource covering costs, considerations, and process.

3,000+ words

$1,500
18-22 hours
06
Month 3

Content & Visibility Testing

Expand content depth and verify AI systems are citing DV Aviation.

Long-Form Content

  • Pillar Article #2 (3,000+ words)
  • Location landing page (Midland/Permian Basin)
  • Additional service page expansion

AI Visibility Testing

  • Test 10+ queries across ChatGPT, Claude, Perplexity
  • Document citation frequency and accuracy
  • Before/after comparison report

Final Optimization

  • Final GEO audit with updated scores
  • Schema validation check
  • Recommendations for ongoing maintenance
$1,500
15-18 hours
07

Project Timeline

12-week implementation schedule

Week 1-2
Schema markup implementation
Week 3-4
Image SEO + meta descriptions
Week 5-6
FAQ content live on all pages
Week 7-8
Service pages expanded + Pillar #1
Week 9-10
Location page + Pillar #2
Week 11-12
AI visibility testing + Final optimization

Included in Project

  • Up to 2 revision rounds per deliverable
  • Monthly review calls
  • AI visibility testing across ChatGPT, Claude, Perplexity
  • 30 days post-project support
08

Complete Deliverables

Everything included in the $4,500 engagement

Schema Markup LocalBusiness + Service schemas on 6 pages
Image SEO Alt text for 75 images
Meta Optimization Titles and descriptions for 13 pages
FAQ Content 27 questions with FAQPage schema
Service Page Expansions 2 pages expanded to 2,000+ words
Pillar Articles 2 comprehensive guides (3,000+ words each)
Location Landing Page Midland/Permian Basin focused page
AI Visibility Testing 10+ queries across ChatGPT, Claude, Perplexity
Before/After Report Citation frequency and accuracy documentation
Final GEO Audit Updated scores + maintenance recommendations
09

Expected Outcomes

Projected improvements after 90 days

Metric Current Target
GEO Readiness Score 55/100 85/100
Schema Coverage 4/10 9/10
FAQ Rich Results 0 questions 27 questions
Average Content Depth ~1,000 words 2,200+ words
Image SEO Coverage 0% 100%
Industry Citations Unknown 5+ verified
10

Total Investment Over Three Months

Complete 3-Month Engagement

$4,500
$1,500 per month

Payment Options

Option A: Monthly

$1,500/month × 3 months

Option B: Upfront

$4,500 at project start

Phase Hours Cost
Month 1
Technical Foundation
15-18 $1,500
Month 2
Content Development
18-22 $1,500
Month 3
Content & Visibility Testing
15-18 $1,500
Total 48-58 hrs $4,500

Effective hourly rate

$75/hour

Market rate: $150-200/hour

11

Previous Work Together

The landing page we built demonstrates the quality you can expect.

dv-aviation-landing-388610795169.us-east4.run.app


Private Aviation, Perfected

We Don't Just Fly You. We Know You.

FAA Part 135 24/7 Service

Fleet: Learjet 75 • Learjet 45XR • King Air B200

What We Built

  • Brand messaging and positioning
  • Fleet showcase with specifications
  • Client testimonials integration
  • 24/7 AI concierge chat
  • Mobile-optimized booking flow
  • Destination showcase
12

Display Advertising Campaign

Animated display ads targeting ultra-high-net-worth individuals.

DV AVIATION

Private Aviation,

Perfected

REQUEST YOUR FLIGHT
View Live Campaign Gallery →

Ad Formats Delivered

Billboard 970 × 250

15-second animation

Leaderboard 728 × 90

15-second animation

Medium Rectangle 300 × 250

4 variations (navy, cream, type draw, multi-line)

Wide Skyscraper 160 × 600

15-second animation

13

Next Steps

Ready to begin when you are.

To Get Started

  1. Confirm the scope works for you
  2. Choose a payment option
  3. Grant WordPress admin access

Work begins within one week of confirmation. First deliverables (schema markup) live within two weeks.

Questions? Let's talk through any of this.

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